Okay Real Estate
Rabobank Vista
Het Nationaal Archief
About me
Type: Graduation project
Role: UX/UI designer
Duration: 5 months
Tools: Adobe Suite, Figma and Blender
Het Nationaal Archief planned to launch a exhibition In February 2023. This exhibition featured maps that reflected the worldview from the colonial period.
So their goal was to bring these maps to a younger audience, to not only interest this group, but also to educate and raise awareness on their prejudices and racist undertones.
https://www.figma.com/design/fRMAmbv5l5mYJF31Eiaxba/Untitled?node-id=345-2&t=sfM9zQn7rKOvpHPB-1
Prototype
https://www.figma.com/proto/Q3ylrzHxMOLsy9tJIRFwfH/Design-file?node-id=2474%3A6581&scaling=min-zoom&page-id=2333%3A5945&starting-point-node-id=2474%3A6581
Final presentation
https://www.figma.com/design/fRMAmbv5l5mYJF31Eiaxba/Untitled?node-id=1228-268&t=sfM9zQn7rKOvpHPB-1
The Challenge
The project stemmed from a need to address creative blocks faced by designers, particularly in the 18-30 age group, within the creative industry. The challenge was to create an interactive product that stimulates creativity and aids designers in generating new ideas, overcoming the limitations of working with pre-existing concepts and ideas that often lead to creative stagnation
Research
In the research phase, I conducted a literature study and interviews with different types of creative professionals—such as a concept developer, a clothing designer, and a digital artist. The research focused on understanding how creativity emerges and the external factors that influence it. I explored how neural networks and conversational interfaces can foster creativity. Key insights included the potential of using AI-driven technology, like language models, to assist designers by serving as sparring partners and providing feedback.
Project Objectives
The goal was to develop a solution that:
- Stimulates creativity through interactive methods.
- Provides users with feedback and prompts to help them think outside the box.
- Accommodates different user types within the design community, such as beginners and more experienced designers.
- Reduces the likelihood of creative blocks, enabling a smoother creative process
Wireframing
During the ideation phase, I explored various concepts using techniques like Crazy 8 brainstorming, which resulted in valuable insights about incorporating community aspects and time-based productivity. I created mid-fidelity (MiFi) wireframes, integrating community-driven prompts and tools for users to share and refine their ideas. These wireframes evolved into high-fidelity prototypes, where feedback from user tests guided further iterations